Branded Curriculum for DTC Product
Retention Strategy
SECTOR: consumer product
ROLE: project lead
IMPACT: visual systems
YEAR: 2023-2024
Product Led UX, visual system, and editorial rollout for a learning product.
Still in use. Built to reduce churn. Digitally launched in 6 weeks.
project specs
A flagship customer education curriculum designed to onboard and retain subscribers for a DTC learning platform.
My role:
Curriculum UX design, full layout build, illustration, and editorial system mapping.
Timeline:
6-week sprint from concept to launch.
execution
CHALLENGE →
The company' premium subscribers were dropping off, so they sought increase the perceived value of the subscription, without overwhelming new users.
approach →
Defined and managed the cross-departmental goals, defining key learning milestones and marketing outcomes. Led the visual system that made complex content easy to navigate. Checked it against research panel for user fit.
Let's talk.
