I specialize in clarifying the story before scaling the system, so execution actually compounds.
I thrive where strategy becomes language, and language becomes systems that increase predictability
More on sarah →
- Led campaign narrative and messaging system across channels, aligning donor psychology with fundraising strategy → $1.2M raised.
- Reframed brand positioning and retention messaging to reduce cognitive friction post-purchase → 10% MoM churn reduction.
- Developed long-term brand narrative and content direction to support a 5-year environmental partnership with a Houston-based DTC brand.