Trade-Only B2B Debut
Multi-brand launch strategy
SECTOR: design
ROLE: BRAND DESIGNER
YEAR: 2024-2025
Worked with small team to develop position within portfolio of businesses for launch-ready materials in trade show pitching, retail outreach, and digital rollout.
project specs
A trade-only surface pattern studio built as the first subsidiary under a multi-brand architecture.
My role:
Brand creation (visual identity, logo, typography, color system)
Collection catalog design (layout, sourcing, retouching, copywriting)
Campaign creative (social launch visuals + copy)
Art direction for trade-ready presentation
Timeline:
6-month project from multi-brand architecture to production-ready deliverables.
execution
CHALLENGE →
The client needed a complete brand system for a newly formed studio launching under the larger Vessel + Threads brand umbrella. The studio would pitch directly to fashion and home retailers, requiring a visual identity that felt unmistakably custom,all within a tight pre-launch window and limited resources.
approach →
Collaborated closely with the founder to distill vision into a trade-facing identity. Designed a bold, print-led visual system. Created a full editorial-style catalog to showcase the first collection and crafted a launch campaign with clear, compelling copy and sourced visuals tailored for Instagram rollout and trade visibility.
Let's talk.
schedule a call →
