1,600+ Brand, Web, and Campaign Assets for $1.2M First-Year Fundraising
System building
Sector: Nonprofit / Education & Community
Role: Brand Designer + Marketing Strategist
Impact: $1.2M First-Year Fundraising
Year: 2023-present
Served for two years as lead designer, marketing partner, and brand strategist with national nonprofit, SkyTree Book Fairs. Delivered an end-to-end brand build that powered their $1.2M first-year campaign.
project specs
Full brand launch for a new literacy nonprofit, including identity, website, and multi-channel marketing assets (print, event, email, social) for a $1.2M first-year fundraising campaign.
My role:
Led creative direction, brand design, and campaign strategy; produced assets across all channels; collaborated with leadership and a front-end developer to build a scalable system adopted across programs.
Timeline:
18-month retainer, from brand inception through post-launch marketing support - delivering 1,600+ assets and a fully scalable marketing toolkit for the in-house team.
created mascot to launch in-house product line
execution
CHALLENGE →
Nonprofit needed a launch system to attract donors under a tight fundraising deadline. There was no existing brand infrastructure, marketing system, or content library.
approach →
Worked directly with the executive team to define core messaging and visual direction. Developed a scalable brand system and web experience seamlessly across print, web, event, and digital channels.
impact and outcomes
Let's talk.
