Full event suite + campaign management for nonprofit
Fundraiser Event Marketing
Sector: Nonprofit / Education & Community
Role: Brand Designer + Marketing Strategist
Impact: $1.2M First-Year Fundraising
Year: 2023-present
When a nonprofit reliant on its email-driven fundraising wanted to step into live community engagement, they needed campaign branding, digital outreach, and in-person event design that generated one cohesive system.
project specs
Full brand launch for a new literacy nonprofit, including identity, website, and multi-channel marketing assets (print, event, email, social) for a $1.2M first-year fundraising campaign.
My role:
Print designer + Campaign manager
Timeline:
November 2023 – February 2024
assets in use at fundraiser
execution
CHALLENGE →
The organization had strong donor relationships online, but had a live fundraising experience. They needed support making one night feel polished and purposeful while on a lean timeline leading into their winter fundraising push.
approach →
Defined core audience for campaign and built an identity across print, digital, and in-person materials. Built the email and donation funnels with clear CTAs, while also streamlining the nonprofit’s internal workflows. By pairing strategic messaging with marketing design, the event design suite addressed immediate fundraising goals and the long-term sustainability of the event’s branding.
impact and outcomes
Let's talk.
