Foundational visual system to support go-to-market
Visual Identity Design
SECTOR: AUTOMOTIVE TECHNOLOGY / B2B STARTUP
ROLE: BRAND DESIGNER
IMPACT: visual systems
YEAR: 2024
Developed initial branding and visual system to support go-to-market. Delivered scalable assets for physical fleet, print collateral, and digital presence.
project specs
A full foundational brand system for a pre-launch startup, including logo, visual identity, and application design for both print and physical assets.
My role:
Designed the complete brand identity - logo, color palette, typography, and usage system — and applied it to fleet graphics, marketing collateral, and core digital templates. Worked directly with the founder to ensure the brand aligned with investor presentations and target market positioning.
Timeline:
6-week sprint from brand concept to production-ready deliverables.
execution
CHALLENGE →
The client needed a complete brand identity ready for launch that could work equally well on a moving fleet, in corporate presentations, and across digital channels, all under a tight pre-launch timeline and budget,
approach →
Led a rapid discovery process with the founder to define positioning and brand personality. Designed a bold, precision-inspired identity system that balanced technical credibility with modern appeal. Built all assets with scalability in mind for future applications.
Let's talk.
